In order to make a company recognizable and to easily reach the audience it needs to have a clear visual identity which will make it to stand out in the market and in the presentation of its products/services and own company identity.
Company partners and clients must receive information on company's goals and practices in a simple and clear way, and visual identity enables exactly that – together with marketing campaign, company's brand name and identity are being built which makes it recognizable in the market and public altogether.
Creating visual identity is a demanding process that is being performed in accordance with client's wishes and with what they want to emphasize as unique aspect and quality of a company. Every visual identity is composed of basic elements such as company name, logo, colours and typography, and directions for using them are defined in a book of standards which guide us how to apply visual identity in practice.
